© 2024 ZIRM KG - des Lang Lorenz

PRIVACY policy

The owner of this website is responsible for processing your personal information. Details on the company can be found on this website. We take the protection of your personal data very seriously. Your personal data will be processed in line with both the data protection laws as well as the provisions set out in this data protection declaration. It is possible to use our website without submitting your personal data. If you are asked to give personal data (e.g. name, postal address or e-mail address), this is always – as far as possible – always on a voluntary basis.

Processing partners, recipients

We process your personal data with the help of data processors who support us in providing the services (e.g. web hosting, e-mail newsletter distribution). These data processors are committed to handling your data in a strictly confidential way and may not use your personal data for any purpose other than providing our services. Your personal data will only be passed on to service providers such as banks (if you receive money transfers), tax advisors (if you are part of our accounting), distributors (if you receive a consignment from us), etc.

SSL or tls encryption

This site uses SSL or TLS encryption for security reasons and for protection when transmitting confidential content, such as the orders or enquiries you send to us as the site operator. You can recognise an encrypted connection in your browser's address line when it changes from "http://" to "https://" and the lock icon is displayed in your browser's address bar. If SSL or TLS encryption is activated, the data you transfer to us cannot be read by third parties.

Contact form

Once you have sent a contact form, the personal data you provided will be processed by the person responsible under data privacy law for the purpose of processing your enquiry based on the consent you have given by submitting the contact form. There is no legal or contractual obligation to provide personal data. Choosing to not provide personal data simply means that your enquiry will not be sent to us and we will not be able to process it. You have the right to withdraw your consent in written form at any time. This withdrawal of consent shall have no impact on the legality of data processing activity up to the point in time when consent was withdrawn.


By clicking on the checkbox, you agree to the aforementioned personal data being used by the person responsible for data protection to send you an e-mail newsletter based on your consent (subject to objection and/or withdrawal of consent). There is no legal or contractual obligation to provide personal data. Not providing personal data will only result in you not receiving the e-mail newsletter. You have the right to withdraw your consent at any time in written form or by clicking on the unsubscribe link in the e-mail newsletter. This withdrawal of consent shall have no impact on the legality of data processing activity up to the point in time when consent was withdrawn. You can also revoke consent for your personal data to be used for the purposes of direct advertising in the same way. In the event of this, your personal data will no longer be used for direct advertising in the form of an e-mail newsletter.


Information regarding the electronic RittenCard starting from May 20th 2024

Upon completion of the accommodation contract, the Südtirol Alto Adige Guest Pass (consequently Guest Pass) will be issued to the guest, which according to the decision of the South Tyrolean regional government No. 732/2022, is valid for the entire duration of their stay as well as from 0:00 on the day of arrival unto 24:00 on the day of departure.

The Guest Pass includes the use of all public transport within the “südtirolmobil” network area as well as additional services, which vary depending on the tourism organization. Detailed information can be found at: suedtirol-guestpass.info
• The sole entity carrying the Guest Pass in South Tyrol is the Mobilitätskonsortium, appointed as the unified coordination point in accordance with the above decision of the South Tyrolean regional government by the Provincial Association of Tourism Organizations of South Tyrol on November 16, 2022.The details of the additional services associated with the Guest Pass and the conditions of use of the Guest Pass are communicated by the third party responsible for issuing and managing the Guest Pass. Detailed information is available at: suedtirol-guestpass.info

The personal data provided will be transmitted to the single coordinating body of the Guest Pass in order to enable the creation and use of the Guest Pass and to provide the associated services.

In connection with the issue of the Guest Pass, your data will be transmitted to the Mobilitätskonsortium, VAT Nr. 02735170215, which acts as the cardholder and unified coordinating body and assumes the role of autonomous data controller in processing the transferred data. For further information regarding the processing to which the data will be subjected, you can send an email to privacy@moko.bz.it.

Legal basis
The legal basis for processing is Art. 6 (1) (b) of the GDPR.


This website uses cookies.
Cookies make websites more user-friendly and efficient for users. A cookie is a small text file used to save information. When you visit a website, this website can place a cookie on your computer. If at a later point in time the user visits the website again, the website can read the information in the previously saved cookie and find out, for example, whether the user has visited the website before and which areas of the website the user is particularly interested in. More information on cookies is available on WIKIPEDIA.

Changing coOKIE settings

The user can set the web browser settings to determine how the web browser deals with cookies and which cookies are or are not allowed. Where exactly these changes can be made depends on the web browser. The ‘Help’ function in the web browser can be used to find out more about how to change cookie settings. You should be aware that limiting the use of cookies may mean that not all functions on this website can be used to their full capacity.


Our website uses the following providers:


This website uses Google Analytics to analyse user behaviour (length of stay, reference pages and campaigns). Google is liable for the privacy provisions on cookies set by this product, which can be viewed here: https://policies.google.com/privacy?hl=en
This website uses Google Analytics, a web analysis service operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics is based on the legal principle of overriding legitimate interest (analysis of website use). To this end we have concluded an agreement with Google on contracted data processing.
When you visit our website, a piece of software creates a connection to Google servers and data is sent to these servers, some of which are located in the USA. Google Analytics also uses cookies to save information about the website user as well as to analyse how visitors use this website.
This website uses the function "Activation of IP anonymisation". This means that within Member States of the European Union and countries of the European Economic Area your IP address will be shortened. Only in exceptional circumstances will the full IP address be sent to a Google server in the USA and shortened there. According to Google, this data is used to analyse the use of the website, produce reports on website activity and provide additional services connected to use of the website and the Internet. Google may also transfer this information to third parties if this is legally required or if the third party is tasked with processing the data on behalf of Google. For detailed information on the use of data by Google Analytics please consult the data protection declaration of Google and Google Analytics.


Our websites use the features of Google Analytics Remarketing combined with the cross-device capabilities of Google AdWords and Google DoubleClick. These services are provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
This feature makes it possible to link target audiences for promotional marketing created with Google Analytics Remarketing to the cross-device capabilities of Google AdWords and Google DoubleClick. This allows advertising to be displayed based on your personal interests, identified based on your previous usage and surfing behaviour, on one device (e.g. your mobile phone) and on other devices (such as a tablet or computer). Once you have given your consent, Google will associate your web and app browsing history with your Google Account for this purpose. That way, any device that signs in to your Google Account can use the same personalised promotional messaging. To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad promotion.
You can permanently opt out of cross-device remarketing/targeting by turning off personalised advertising in your Google Account; follow this link. The aggregation of the data collected in your Google Account is based solely on your consent, which you may give or withdraw from Google per Art. 6 (1) (a) GDPR. For data collection operations not merged into your Google Account (for example, because you do not have a Google Account or have objected to the merge), the collection of data is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analysing anonymous user behaviour for promotional purposes.
You will find more information and the data privacy provisions in the Google Privacy Policy.

● It is possible to prevent our website from collecting your user data by activating the “Do Not Track” function in your web browser. Our website will allow for the “Do Not Track” signal that your web browser then sends to all websites.

● You can prevent all websites from collecting your user data by downloading the following extension and installing it on your computer: Download Browser Extension.

● You can prevent only our website from collecting your user data via Google Analytics by clicking on the following link. This places an opt-out cookie on your computer, which prevents data being collected from you if you visit this website again. Deactivate Google Analytics


This website uses the product S-MTS run by the company MTS online for the presentation of offers, rooms and the transmission of enquiries. With S-MTS, the first page and the reference page will be saved locally in a cookie stored in the visitor's browser. When a request is made to the hotel, this information will be sent along with the anonymous browser (user agent) and the address of the page from which the request was made. In the event of errors that may occur, it is easier for MTS online to determine under which circumstances a transmission error or a possible problem with the S-MTS software has occurred. Once the enquiry has been submitted, the hotel receives information on how the guest found the site. Google campaign information (utm parameters) is broken down and sent to the hotel to measure the success of the ad campaigns being served. The enquiries are stored on MTS online servers so that they can be imported by hotel management programs (PMS) and are not lost, even after connection problems.


For online booking this website uses Kognitiv. Kognitiv is liable for the data privacy provisions for this product. They can be viewed here: https://seekda.com/en/data-privacy-statement/


Google Maps is used to plan your travel route on this website. Google is liable for the privacy policy of the product, which can be viewed here: https://policies.google.com/privacy?hl=en


For the newsletter subscription and to send newsletters, this website uses the newsletter system by the company Mailjet. Names and e-mail addresses will be stored in the database of this website upon registration and then forwarded to the Mailjet newsletter program. From then on, Mailjet’s privacy policy will apply. It can be viewed here: https://www.mailjet.com/statics/privacy-policy


A travel cancellation insurance policy can be taken out on this website. Hogast Italy is liable for the privacy policy. The German version can be viewed under the following link: http://www.hogast.it/media/0ec3d5f2-4cf8-437a-89c7-30cad22b6730/aufklaerungsschreiben-fuer-reiseruecktritt.pdf

Your rights

You have the right to know which personal data has been collected, to request that this data be corrected or deleted as well as to limit or object to the use of your personal data. Provided the processing of your personal data is based on your consent or an agreement which has been concluded with you, you also have the right to request that this data be sent to you.

Furthermore, you have the right to withdraw any consent you have given for your data to be processed. This withdrawal of consent shall have no impact on the legality of data processing activity up to the point in time when consent was withdrawn. You have the right to object to the processing of your personal data for the purposes of direct advertising. In this case your personal data will no longer be used for direct advertising.

In addition, you also have the right to submit a complaint to the Data Protection Authority of your country.